The work doesn't change — MGP's position on talent, culture, and what's next Read Our Statement →
Since 2007

We Move
Further.
Faster.

We find the talent the industry underestimates and higher education didn't properly prepare. We train them on live brand work — not theory, not simulations. We place them ready to lead from day one. That's the whole model.

See the Programs → Partner With MGP
20
Years Operating
1,000+
Fellows Trained
96%
Employed in 6mo
Fellows presenting at pitch day
iCR8 cohort at Hawks arena
MGP Fellows
Placement Rate
96%
employed within 6 months
Gamma House — 2509 MLK Blvd, Dallas TX
Opening Soon · Dallas, TX
MGP's Permanent Home · 2509 MLK Blvd, Dallas

Gamma House

A creator and maker space purpose-built for the next generation of talent — where emerging professionals get the resources, community, and professional proximity to turn ambition into a career. This is MGP's permanent home base, and the most significant infrastructure investment in our organization's history.

Visit Gamma House →
Gamma House community space
Collaboration Space
Gamma House studio
Creator Studio
Gamma House kitchen
Commercial Kitchen
What MGP Is

The Talent
Exists.
We Know What
to Do With It.

The advertising, marketing, and media industries have a talent problem — not a shortage of talent, but a failure to find it, develop it, and connect it to opportunity. MGP was founded in 2007 on a single belief: the talent has always existed. We just know what to do with it.

Bootcamp is not education. It is filtration. Fellows are selected, not just admitted. Trained under real brand challenges, not theory. Placed into careers that compound. Alumni include CMOs, agency presidents, and founders who come back to train the next class.

01
Filtered. Not Just Admitted.
Fellows go through rigorous screening. The best don't get in because they applied — they get in because they were built for it.
02
Live Briefs. Real Stakes.
11 weeks inside a pop-up agency. Real brand partners. Real briefs. Real deliverables presented to real executives.
03
The Flywheel Turns.
Alumni at Apple, W+K, and GM don't just leave — they return as mentors, judges, and employers. The network compounds.
04
96% in 6 Months.
At agencies, brands, and media companies that know what the MGP credential means. The model works — consistently.
Bootcamp floor
The Bootcamp
11 Weeks. Live Brief. Real Executives.
Fellows at workshop
The Fellows
Execution-Ready. Already Built.
Cohort group photo
The Pitch
360° Campaign. Live Audience.
The Fellows

Meet the 1%
the industry
didn't know it
was missing.

They don't follow trends. They set them. These are the operators, builders, and cultural translators MGP finds, develops, and places — ready to lead from day one.

Brennan
B
The Athlete-Strategist
Brennan
Former D2 athlete. Taught himself to code at 10. Speaks Python and pop culture in the same sentence. Culture is his operating system. Technology is his edge.
"He doesn't need a shot. He needs to be pointed at the right problem."
Jada
J
The Cultural Translator
Jada
Built Matcha & Makeovers at the intersection of wellness, style, and real life. Understands consumers because she is one. Knows exactly when a brand gets it wrong.
"Give Jada your toughest brief. She'll give you your most honest campaign."
Tristen
T
The Builder
Tristen
Retail manager who knows customers — not demographics, actual people. Built an influencer following by being real, not polished. Closed his first brand deal at 19.
"Tristen doesn't wait for permission. He builds the thing and asks for forgiveness."

There are thousands more where they came from.
We just know what to do with them.

See How the Program Works →
The iCR8™ Programs

Built at the
Intersection.
Deployed Into
the Industry.

Every MGP program operates as a pop-up agency. Fellows solve live brand challenges, produce real deliverables, and present to actual executives. Not education. Execution.

01 · Flagship
iCR8™
Bootcamp
Los Angeles, CA
11 weeks. A cohort operates as a fully functional pop-up agency, executing a complete 360° campaign for a real brand partner. Client presentations happen in front of actual decision-makers.
Duration
11 Weeks
Season
June–Aug
02 · Multi-City
iCR8™
Workshop
National · 10+ Cities
4 days. Up to 30 Fellows. One real brief. Day 4 is a live presentation to brand executives. Cleveland, Chicago, Detroit, DC, Miami, Atlanta, New York, and beyond.
Duration
4 Days
Format
Rolling
03 · Custom
Culture.
Content.
Code.
Co-Created · Custom Scope
Not a focus group. Not an agency. A co-created content, campaign, and cultural experience built at the intersection of brand and community. First-mover advantage.
Format
Scope-Based
Full Program Details →
For Agencies
Your Next Best
Hire Is Already
Built.
Creative, media, strategy, and PR shops: MGP is not a diversity pipeline. It's the most battle-tested incoming class in the industry.
Explore Agency Partnership →
For Brands & Organizations
Not Sponsorship.
An Investment
With Returns.
Talent acquisition, cultural insight, and brand innovation — in one engagement. The brands that win the next decade are already in this room.
Explore Brand Partnership →

20 Years.
The Proof Is
In the People.

MGP alumni are CMOs, agency presidents, founders, and creative directors at the companies shaping culture. The flywheel keeps compounding.

20
Years Operating
Founded 2007. A 20-year track record.
1,000+
Fellows Trained
CMOs, founders, EPs, and creative directors across the industry.
96%
Employed in 6 Months
At W+K, Apple, Google, GM, Beats by Dre, and beyond.
Only 1
Of Its Kind Globally
No direct competitor. Category of one.
Past Brand Partners
AT&T
Apple
Google
Beats by Dre
Facebook
NBA
P&G
McDonald's
Moët Hennessy
Patrón
Fossil
General Motors
Voices

What the Industry
Says About MGP.

From Fellows who went through the program to executives who invested in it.

"
MGP doesn't just open doors. It builds the people who walk through them. I came in as a kid from Dallas who was good at ideas. I left as someone who knew how to run a room, hold a brief, and close a deal.
CP
Clayton Pasley Jr.
MGP Alum · Program Director, Marcus Graham Project
"
General Motors is proud to work with an impactful organization such as the Marcus Graham Project to help create opportunities and pathways for diverse talent in media and marketing, especially those in their early careers.
TA
Tarshena Armstrong
Director, Diversity Marketing & Development · General Motors
"
MGP gave me the foundation to compete at the highest level. The program doesn't just open doors — it makes sure you're ready to walk through them.
RS
Rashad Simpson
Manager, Social Influence · Washington Wizards · MGP Alum
Press & Coverage

MGP in the
Industry Press.

From Ad Age to Adweek — the industry has been watching MGP build something it hasn't seen before.

See All Coverage →
Adweek
Adweek's Guide to the iCR8 Bootcamp
Inside the 12-week summer bootcamp program housed within Giant Spoon's LA office — Fellows working across Apple, McDonald's, and more.
April 2024Read →
Dallas Mavericks · NBA.com
Mavericks Partner with Marcus Graham Project for Game-Changing Boot Camp
The Mavericks and MGP join forces to create new pathways for emerging multicultural talent in sports marketing.
February 2025Read →
Ad Age
GMC Pledges Multi-Year Financial Commitment to Marcus Graham Project
General Motors' GMC brand announces a three-year partnership — MGP's first contractual, multi-year commitment with a brand.
September 2021Read →
Ad Age
Patrón Teams Up with Marcus Graham Project
Patrón recruits a dozen emerging creatives of color through MGP — with the stated goal of bringing the bulk on as full-time hires after the program.
January 2021Read →
Adweek
NBA Foundation Awards Marcus Graham Project Inaugural Grant
As one of seven organizations awarded inaugural grants, MGP receives investment to expand programs for aspiring advertising and media professionals.
December 2020Read →
Adweek
MGP Fellows Launch Pop-Up Multicultural Agency
13 Fellows representing Black, Asian, Latino, LGBTQ, and first-generation communities launch their own agency at exactly the moment their voices are needed most.
June 2020Read →
@mgproject

Follow the Work.
Live from the Room.

Follow @mgproject →
2007–2027 · Twentieth Anniversary

This Isn't
A Recap.

2026 marks MGP's 20th year of operation — a strategic inflection point. Capital campaign. Global ambitions. A moment for brands and partners to help shape what's coming, not just witness it. The Lavender Hill Gala. This is only the beginning.

Read Our Story → Become a Partner
20
Years Operating
1,000+
Fellows in the Network
60
Yrs Since Bill Sharp's First Class
$2M
Gamma House Capital Campaign
20
Ready to Get in the Room?

Step
Through
The Door.

Fellow, agency, brand, or volunteer — there's a door here for you. Every person who stepped through it changed what they thought was possible.

Get Notified When We're Back → Agency Partnership Brand Partnership