The Industry
Has Been Watching.

The Atlanta Hawks and Moët Hennessy partner with MGP to create real-world pathways for emerging multicultural marketing talent.

The Mavericks and MGP develop the next generation of diverse sports marketing professionals at American Airlines Center.

The nation’s oldest HBCU athletic conference partners with MGP to empower Divine Nine students through competitive sports marketing workshops.

Inside the 12-week summer bootcamp at Giant Spoon’s LA office — Fellows working across Apple, McDonald’s, and more top brand partners.

Kevin Green — who chaired the MGP Alumni Board and helped launch the iCR8 Bootcamp Fellowship — named ECD at Moroch. His graduates now work at SpringHill, The Marketing Arm, Fluent 360, and Razorfish.

Kevin Green — who helped launch the iCR8 Bootcamp Fellowship and chaired the MGP Alumni Board — moves to ECD at Moroch, carrying the MGP legacy into agency leadership.

MGP’s summer 2022 Bootcamp partners with McDonald’s, placing 12 Fellows inside a real marketing campaign culminating at McDonald’s global HQ in Chicago.

Coverage of the 2022 iCR8 Bootcamp partnership — 12 Fellows operating as a pop-up agency for McDonald’s, with interview access to Wieden+Kennedy and The Golin Group.

GMC and General Motors launch their multi-year collaboration with MGP — the organization’s first contractual, multi-year commitment with a brand partner.

In-depth profile of MGP’s “Never Stop Never Settle Society” — the $1M acceleration fund launched with Hennessy to fuel Black entrepreneurship.

MGP and Hennessy launch the “Never Stop Never Settle Society” — providing funding, resources, and mentorship for Black founders.

General Motors’ GMC brand announces the first-ever contractual, multi-year brand partnership with MGP.

Deep profile on the GMC partnership, the workforce development mission, and what the bootcamp looks like from the inside.

Patrón recruits a dozen emerging creatives through MGP with the stated objective of bringing the bulk on as full-time hires.

Local coverage of MGP’s inaugural NBA Foundation grant — funds earmarked to expand training, mentorship, and professional development programs for talent of color in media and sports marketing.

As one of seven organizations awarded the NBA Foundation’s inaugural grants, MGP receives investment to expand programs and impact 1,500+ aspiring professionals.

13 Fellows representing Black, Asian, Latino, LGBTQ, biracial, and first-generation communities launch their own agency at exactly the moment the industry needed their voices most.

Fossil sponsors MGP’s iCR8 Bootcamp for its 10th anniversary — featuring The Kinxion cohort agency and their real-world work on Fossil campaigns.

A feature on MGP’s model, methodology, and results — including Lincoln Stephens on why 95% of graduates find employment immediately, and how Dropbox powers the organization’s daily operations as a pop-up agency.

PepsiCo Americas Beverages announces the 2015 iCR8 Bootcamp sponsorship — Fellows creating real campaigns for Pepsi, Mountain Dew, Aquafina, and Beats by Dre.

Official announcement of the 2015 PepsiCo bootcamp partnership — marking MGP’s 7th year and the launch of its $1.25M Boomerang Effect capacity campaign.

Feature on MGP’s mission and the data behind advertising’s diversity gap — including Lincoln Stephens on why African Americans are the only minority group seeing a decrease in ad jobs.

Inside the Y5 class of 2013 — Fellows from five countries working as a pop-up agency. PepsiCo’s 2015 sponsorship also announced.

Featured in CNN’s “Black in America” series — George Howell reports on Lincoln Stephens and MGP’s mission to change the face of the advertising industry.

On MGP’s 5th anniversary and the first Lavender Hill Gala — looking back at what was built and forward at the next chapter.

As MGP celebrates five years, it broadens scope — with support from Dan Wieden and other industry heavyweights.

One of the earliest major features on MGP — tracing the origin story, the first boot camp, and Lincoln Stephens’ vision for what the organization could become.

Video retrospective spanning MGP’s first seven years — featuring Lincoln Stephens, Thomas Joyner Jr., and scenes from the earliest iCR8 bootcamps.