Nakeisha S. Ferguson, Ph.D serves as an Assistant Professor of Marketing in the Opus College of Business at the University of St. Thomas. She currently teaches courses in integrated marketing communications and advertising planning.
Dr. Ferguson has received numerous awards for her commitment to Multicultural student achievement, community involvement, and academic research on the intersection of popular culture and branding. Some of the honors include: American Marketing Association Foundation Valuing Diversity Award, Advertising Educational Foundation Visiting Scholar at BBDO NY, Multicultural Student Services Outstanding Faculty Commitment Award, and the Witherspoon Research Award. Additionally, she has presented numerous presentations at conferences and served as a consultant for various non-profit organizations around the country.
Her primary research interest focuses on the intersection of popular culture and marketing communication with an emphasis on urban and multicultural markets. Her recent research examines topics such as consumer responses and ethical perceptions of brand placements in popular music.