Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. As a practitioner, he leverages the psychological motivators that drive behavioral adoption in an effort to create contagious marketing programs that extend across both the online and offline world of “social.” His strategies have led to the success of Budweiser’s “Made In America” music festival, Bud Light Platinum (Anheuser-Busch’s most successful new product launch to date), the Brooklyn Nets, and State Farm’s “Cliff Paul” campaign – to name a few.
Prior to joining Translation as the Executive Director of Social Engagement, Marcus ran the Microsoft, GORE-TEX®, and Colgate Palmolive accounts for Big Fuel Communications – a pure play social media agency. It was here that he launched Shaun White’s “Jeans” for GORE-TEX after the 2010 Olympics, Softsoap’s “Pump the Pump” campaign, and the social engagement strategy for Microsoft’s Enterprise Partnership Group.
Marcus has always found himself at the convergence of media and culture, and it is there that he is most comfortable. From his time spent at Apple (iTunes Partner Marketing), leading iTunes + Nike sport music initiatives, to running digital strategy for Beyoncé and co-founding Muse Recordings, he combines consumer behavior with people-driven experiences that put the audience front and center.
Beyond his professional endeavors, Marcus is an extremely passionate educator and an AACSB certified clinical instructor. Most recently, he has designed and led social media courses for Miami Ad School and contributed to the methodology of the Dallas-based Marcus Graham Project. This fall he will appear as a guest lecturer at his Alma Mater, University of Michigan, and at the NYC outpost of Hyper Island.
Marcus holds an MBA in Strategic Marketing from University of Michigan, where he also earned his undergraduate degree in Material Science Engineering. He is a proud Detroit native, and a current resident of New York.