Stephen Kim is General Manager of WW Marketing. Stephen will drive worldwide trade marketing, consumer audience marketing, and compete and will represent the needs of the field marketing community.
Prior to this role, Stephen was Vice President for Global Sales, where he managed Microsoft’s relationships with leading media and creative agencies as well as top marketers. Stephen’s organization includes the award-winning Yarn team, which combines design, strategy, engineering and client service expertise to build new advertising experiences with creative shops for global brands. In its ten-year history, the team has broken new ground in innovation areas ranging from social media advertising, streaming video marketing, in-game advertising and integrated multi-screen campaigns. Stephen currently serves on several industry boards, including the Center for the Digital Future at the University of Southern California Annenberg School and the Future of Advertising Project at the Wharton School of Business. Stephen also served as a Co-Chair of the US Interactive Advertising Bureau’s Research Council from 2004-2008 and was Chair of the Board of the Advertising Research Foundation from 2007-2009.
Prior to joining Microsoft, Stephen was Chief Research Officer at Media Metrix, a global provider of online audience panel measurement. During his six years with Media Metrix, Stephen was responsible for working with a wide range of clients in the publisher and advertising agency community to help those companies understand how to use online research to increase the effectiveness of their internet activities. More recently at Media Metrix, Stephen was also responsible for overall product development and strategy, focusing on the role of audience measurement in the rapidly changing online media marketplace. Before joining the online world, Stephen was an attorney with the law firm of Morrison & Foerster specializing in the regulation of new technologies and the use of statistics in complex litigation.
Stephen holds an M.A. in Communications Research from the Annenberg School at the University of Pennsylvania. At the Annenberg School, Stephen’s graduate work focused on media effects research. Stephen also holds an A.B. in Political Science from Brown University and a J.D. from the University of Pennsylvania Law School. At the Law School, Stephen was an Editor for the University of Pennsylvania Law Review, where he published an article examining the communications and regulatory issues surrounding television violence.