Approaching its 10th year, the Marcus Graham Project’s experiential learning methodology, iCR8™, is specifically designed to provide diverse aspirants in the field of marketing and media, including advertising, PR & social media with the exposure and experience necessary to solidify careers within the industry. iCR8™ Programs consist of our flagship Summer Boot Camp in Dallas, Mini Boot Camps held in various cities across the nation, as well as topic based workshops such as our Sports Marketing Workshop in Cleveland and newly added Media workshop in New York.
The advertising & media industry, a multi-billion dollar international business has long asked the question: “Where can diverse talent be found?” In response to this issue, the Marcus Graham Project has created the iCR8™ programs, including our flagship Summer Boot Camp, teaching transferable skills to potential and future media, marketing & advertising professionals.
This idea was posed in a blog written by Tiffany R. Warren, Chief Diversity Officer of The Omnicom Group and Founder of the AdColor Industry Coalition :
“One idea proposed is the creation of an industry sponsored advertising “bootcamp.” Such a camp could assist those agencies who need to diversify, but are worried about lack of advertising experience in potential candidates. This would also help professionals yearning to be free from other sectors hit the ground running when they enter ours.” Tiffany R. Warren (“The Big Tent”, Ad Age Blog)
The goal of iCR8™ programs to do just as Ms. Warren suggested, identify opportunities in the industry and those interested in pursuing them. The curriculum design was inspired by the 1969 Agency Primer written by Bill Sharp entitled, “How to Be Black And Get a Job in The Advertising Business Anyway.”
The iCR8™ program’s primary purpose is to provide diverse aspirants in the field of advertising & marketing with the exposure and experience necessary to solidify careers within the advertising, entertainment, media & marketing industry.
The selected participants in iCR8™ programs form themselves into a pop-up agency that they will run as they manage the clients that they will partner with. Each year, the selected team typically provides consultancy for a select non-profit organization, as well as a large corporation and a start-up.