Karla Ballard Williams

Karla Ballard Williams


Karla Ballard Williams is SVP of Participant Media’s TAG division, a social-action agency working with brands, foundations and the public sector to ignite compelling campaigns that will drive social impact. Williams oversees the client portfolio and strategic development opportunities for the agency.

Prior to joining Participant Media, she was with Ogilvy & Mather as the account lead for the Affordable Care Act content engagement, Tell a Friend Get Covered, supported by Covered California in partnership with the White House, Makers Studio and Funny or Die. In addition, she served as the global account lead for Sony Pictures Entertainment on rebranding and strategy engagements for Latin America.

Previously, Karla worked at One Economy Corporation where she managed corporate relationships with partners such as Comcast/NBC, T-Mobile, Participant Media, Sprint, City Year and others. Karla is an appointee to the United States Federal Communication Committee on Diversity in a Digital Age and managed the national Broadband Opportunity Coalition. She is a current board member of Aliance for Women in Media and the Marcus Graham Project. She has been a visiting speaker at Harvard and a former board member of the nation’s second largest Community College, Northern Virginia Community College. Karla is also the co-founder of the first Urban League in the state of Delaware, The Metropolitan Wilmington Urban League, and served as the first female national president of the National Urban League Young Professionals in 2012. Karla was awarded in NYC Keeper’s of the Dream award from the National Action Network.

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