10 STUDENTS COMMUNE IN DALLAS TO TURN THE CITY AND THE ADVERTISING AGENCY UPSIDE DOWN WITH NEW AD AGENCY, PRISMATIC
The Marcus Graham Project kicks off 6th annual marketing, advertising & media boot camp program for aspiring professionals
DALLAS, June 13, 2014 – According to the U.S. Department of Labor, less that 6% of working professionals in advertising and marketing are people of color. The Marcus Graham Project (MGP), a Dallas-based non-profit organization, is working to bring diversity and a new supply of young talent into these professions through its iCR8 Summer Boot Camp program.
2014 marks the 6th year of the summer program and features 10 marketing, advertising and media professionals who have come together to launch an ad agency in Dallas. .
The introduction and capabilities presentation of the team took place last week at TM Advertising; the Dallas-based agency will serve as the team’s offices for the summer. The agency that the team launched is entitled Prismatic. Nearly two dozen attendees including Marcus Graham Project Board members Cathy Brown, Calvin Stephens and Becca Weigman; Dallas Mayor Mike Rawlings’ Chief of Staff, Adam McGough,; MGP Alumni and hundreds of MGP supporters and alumni who viewed the presentation online via Livestream.
Prismatic prides themselves in providing crystallized advertising, marketing, and media services to emerging and existing businesses. The vision of Prismatic is to be a fresh perspective and multifaceted filter, refracting the complexity of human nature, spirit, and culture into a unified message that abolishes obscurity. To learn more about the emerging agency view the team’s website at: www.prismaffect.com. Friends and fans can follow the team’s progress via their social media outlets including Facebook (Prismatic AD), Instagram (@PrismAffect_) and Twitter (@PrismAffect).
Clients that Prismatic will work on this summer include: Bevel, Vested Interested (Vi), and Million Hoodies Movement.
During the summer the team will travel to Chicago and New York to conduct research and execute experiential activities for clients. The trips will also consist of agency/company visits, workshops and informational interviews/portfolio reviews.
Each week the team will produce an online radio show where listeners can learn about weekly updates, review on assignments, and guest appearances all hosted by Prismatic.
Additionally, each week, Prismatic hosts a Lemonade Stand, a weekly summer networker. The event is held every Friday from 5 to 8 pm at TM Suite at South Side on Lamar, inviting industry friends and MGP supporters to come meet and network with the new class of Boot Camp recruits and celebrate the end of the week.
This year’s participants include:
1. Connie Lim, University of Washington (Account Planner)
2. Jewell Donaldson, Columbia College (Copywriter)
3. Kaddeem Myrie, Morgan State (Brand Manager)
4. Curtis Taylor Jr., University of Missouri-Columbia (Art Director)
5. Nyalls Carlton, Florida A&M (Project Manager)
6. Brittany Allen, USC (Brand Manager)
7. Valeene Wilson, University of Central Florida (Account Planner)
8. Matthew Augustin, Illinois State University (Social Media Strategist)
9. Carrington Faulk, VCU Brandcenter (Producer)
10. Darrell Frye, Morehouse College (Digital Strategist)
Donors for this summer’s boot camp program include: Microsoft, Leo Burnett; FCB; Translation; MDC Partners; Deutsch; Butler, Shine, Stern, and Partners; 4A’s; Wieden+Kennedy; Y&R; TPN; RAPP; and TM Advertising.
Sponsors have contributed so the team will be able to travel to Dallas, live together at South Side on Lamar as well as take a trip to Chicago and New York to interview with some of the country’s leading agencies. The summer boot camp will conclude on August 16th with a graduation ceremony and final presentation review.
Sponsorship or in kind product donation opportunities for the summer boot camp are still available for agencies, corporations, and private donors. For information on how to get involved and to request a sponsorship package, interested parties can email Lincoln Stephens at firstname.lastname@example.org or call (214) 810-6475.
About the Marcus Graham Project
The Marcus Graham Project is a non-profit 501(c) 3 organization and national network of diverse professionals that have purposed themselves in developing the next generation of thought leadership within the advertising, media and marketing industry. The vision of The Marcus Graham Project (MGP) is to provide long-term access to information, technology, financial and people resources that will strategically develop a viable pool of talent and leadership within the industry. Graduates of the previous summers have now landed jobs at The Ohio State University; Wieden+Kennedy; ZambeziLA, TBWA, Young & Rubicam (Y&R); Butler, Shine Stern and Partners (BSSP); commonground; Integer; Hill Holliday; RAPP; TPN; and The Richards Group. For more information visit: www.marcusgrahamproject.org