Man Behind the Brand (MBTB)
MBTB profiles the new school of leaders in the marketing and advertising industry.  2-3 minute episodes of MBTB will be available on our YouTube channel found at: http://www.youtube.com/marcusgrahamproject The full length interviews will be made available on “The MGP Network.”

Episode 1: Torrence Boone, Google
As Managing Director of Agency Business Development, Torrence Boone is responsible for driving Google’s relationships with marketing and advertising agencies across the Americas. In this capacity he leads a team that partners with diverse agency constituents to craft innovative ideas and campaigns leveraging the Google product portfolio to deliver business-building results for agencies and their clients.  Check it out here:

Prior to Google, Torrence was global CEO of Enfatico, a full-service, integrated agency start-up built by WPP to serve the global marketing needs of Dell, its founding client. Prior to Enfatico, Torrence was president of Digitas Boston, where he led the agency’s flagship region and was a leader in the retail, healthcare and CPG practice areas. Previously, he was VP/GM of Avenue A (now Razorfish), where he was in charge of strategy, account management, media, and creative services for the New York operation. Before his tenure in advertising, Torrence was a senior manager at Bain & Company, where he advised a broad range of clients on corporate and business unit strategy, mergers and acquisitions, new product development, and interactive strategy.

Torrence holds a B.A. in Economics, with honors, from Stanford University, and an M.B.A. from Harvard Business School.  He serves on the board of the Joyce Theater in New York.