2011 Boot Camp team to create iPad application to inspire solutions for providing children with a better education

Dallas, Texas, December 16, 2010 — The Marcus Graham Project, a national network of marketing professionals dedicated to the development of the next generation of thought leaders, announced today its pro bono partnership with The Show Me Campaign, a nonprofit organization created by Grammy Award-winning artist John Legend. As part of The Marcus Graham Project’s iCR8 Boot Camp program, aspiring advertising and marketing leaders will develop for The Show Me Campaign an iPad/iPhone application to raise awareness around the issue of education reform in the United States.

Now in its third year, the iCR8 Boot Camp is a 10-week leadership development program that provides students with an interest in advertising and marketing the opportunity to gain the exposure and experience necessary to solidify careers within the industry. Participants of the previous summers have now landed jobs at Ohio State University, Wieden+Kennedy, RAPP, and The Richards Group.

The assignment for the selected iCR8 Boot Camp team members will be to create an iPad/iPhone application that educates Americans about the alarming dropout rates and the achievement gap statistics that exist in our public education system, showcases media content from partner organizations and projects such as the documentary, Waiting for “Superman,” and shares information about what The Show Me Campaign is doing to provide solutions.

“We need to make sure ALL American children receive a quality education, because a good education is inextricably linked to our fundamental rights as American citizens,” says John Legend. “I believe equal rights to education is the civil rights issue of our time, and we cannot stand idly by and allow this institutionalized inequality to continue.”

The U.S. education system is failing to educate our country’s future leaders, but many schools have proven successful solutions. The Show Me Campaign supports increased adoption of these models so all children can attend great schools.

Applications for the iCR8 Summer Boot Camp are still being accepted and the deadline has been extended to January 14, 2011.  Ideal candidates should seek to build resume experience, while gaining invaluable mentorship and knowledge about the industry. The application can be downloaded at

Sponsorship opportunities for the summer boot camp are available for agencies, corporations, and private donors. For information on how to get involved and to request a sponsorship package, interested parties can email Lincoln Stephens at or call (214) 810-6475.


About The Marcus Graham Project

The Marcus Graham Project is a national network of diverse professionals who have purposed themselves in developing the next generation of thought leadership within the advertising, media and marketing industry. The vision of The Marcus Graham Project (MGP) is to provide long-term access to information, technology, financial and people resources that will strategically develop a viable pool of talent and leadership within the industry. The Marcus Graham Project is a 501 (c) 3 organization. More information about MGP can be found at:

For interviews contact:

Lincoln Stephens, Program Director

The Marcus Graham Project

C. (972) 897-9985

About John Legend

Recording artist, concert performer and philanthropist John Legend has won six Grammy Awards and was named one of Time magazine’s 100 most influential people. His new album collaboration with The Roots titled “WAKE UP!,” inspired by socially conscious songs from the 60s and 70s and events of today, released in September 2010, features the song “Shine” that John wrote for Waiting for “Superman,” Davis Guggenheim’s epic documentary about domestic education reform, also released in September 2010.

Throughout his career, John has worked to make a difference in the lives of others. In 2007, John Legend launched The Show Me Campaign (, an initiative that uses education to break the cycle of poverty. John sits on the Boards of The Education Equality Project, Teach for America, and the Harlem Village Academies.

About The Show Me Campaign

Created by Grammy award-winning artist John Legend, The Show Me Campaign is a nonprofit organization that fights poverty using proven solutions. Believing that equal access to quality education is the civil rights issue of our time, The Show Me Campaign fights for education reform in the United States. More information can be found at

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